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Bidding System Explained

How to use the Linkbucks system to your advantage.

When an Internet user is surfing the Linkbucks network, our system must decide which advertising campaign gets featured. There are usually several ad campaigns willing and able to receive a particular kind of traffic but, among those, the campaigns with the highest bids are chosen (where "bid" is the cost per 1000 visits).

Choosing Your Bid

The beauty of the bid is that it is chosen by the advertiser, instead of imposed by Linkbucks. So when you create a campaign, you have the freedom of setting the bid. You can also adjust your bidding on the fly using Campaigns page, while campaigns are running. To assist you with bid optimization, we offer two resources: Bids Table and Estimate Bid

Bids Table

This shows the bids being offered by all advertisers. You can select the desired time period (Period), ad type (Creative Type), and type of content (Content Type).

As seen in the screenshot below, bids are shown for each particular country with a summary:



By taking note of Bids By Country and ad type, you can better determine your agenda and better understand your competition. For example, if you have a Clean Pop-Under campaign targeting the United States, you will compete only with advertisers with the same campaign criteria (Clean Pop-under targeting the United States). You can expand each country row to see all bids offered by other advertisers for that particular nation.



For each bid, the following information is shown:

  • Traffic Taken % (Hour) - Estimated percentage of traffic taken by campaigns offering that particular bid. Any remaining traffic (percentage difference) is given to lower bids.
  • Traffic Remainder (Hour) - Estimated number of impressions available for that particular bid. Top bid (highest bidder) gets top priority on all available traffic. Lower bids get any remaining (unused) available traffic (when possible).
  • Ordered impressions (Hour) - Total number of impressions ordered by all campaigns offering that particular bid.
  • Campaigns - Number of campaigns offering that particular bid. If several advertisers bid the same, and there is not enough inventory, impressions are divided evenly.

Note that some rows are highlighted (green, yellow, red):

* If country is highlighted green, there are remaining impressions (good availability)
* If bid is highlighted green, there is a good chance of delivery success

* If country is highlighted yellow, there are available impressions but no remaining impressions
* If bid is highlighted yellow, traffic availability is moderate and will be divided evenly between all campaigns on that bid

* If bid is highlighted red, there is a very low chance of traffic delivery

Finally, Bids Table will highlight your campaign placement in bold (additional information available upon expanding).



In the screenshot above, my campaign is targeting United States, offering $3.75 per 1000 impressions. If I expand the row, I'll see additional information:



Hour Budget, Estimated Budget Usage, Estimated Impressions Delivery

Before we explain these three things, it's important to note... Bids determine the order in which campaigns get traffic and they are fixed at the beginning of every hour (and stay unchanged for that hour).

So if your bid was highest at the beginning of the hour, it will remain highest until the end of the hour. For your convenience, this hourly system won't require you to manage bids every few seconds when you want to establish the highest bid.

Take note that on the Bids Table you can view two types of data:

* Fixed Bids (Current Hour) - This type represents bids fixed at the beginning of the current hour. It does not represent bids added during this hour, nor do they reflect any changes that were made to bids during the hour
* Current Bids (Next Hour) - This type represents up-to-date bids, valid for the current moment, including all ongoing changes.

Choose the bid type you want to display by using the 'Period' drop down to choose between 'Current Hour' and 'Next Hour'.

  • Hour Budget - Budget for hour (in order of campaigns). If 'Period' is Current Hour, it shows fixed budget for current hour. If 'Period' is Next Hour, it shows estimated budget for next hour. Ultimately, it will depend on several variables, such as the following: remaining total budget, remaining daily budget, and budget smoothing.
  • Estimated Budget Usage - Estimated amount of money that will be spent during current or next hour (depends on 'Period').
  • Estimated Imperssions Delivery - Estimated amount of impressions your campaign will receive during current or next hour (depends on 'Period').
Note: These are estimates based on statistics, as real figures cannot be predicted obviously

Fixed and Balanced Bid Models

When setting the bid you can choose between two models:

  • Fixed - Set your bid and it will stay the same until you change it again manually.
  • Balanced - Specify a range for your bid and the system will automatically adjust it, based on your flexibility, to ensure that your traffic is delivered.

Bid Estimate

You can estimate how your bid will perform using the Estimate Bid page. Enter your bid information and bid table will be displayed for selected country. Your bid position will be highlighted in bold and you can expand for additional info.

For help understanding the information provided in a bids table, please refer to the Bids Table section.